{"id":65,"date":"2022-12-14T20:39:56","date_gmt":"2022-12-14T20:39:56","guid":{"rendered":"https:\/\/www.bennett-travel.com\/blog\/?p=65"},"modified":"2025-10-29T17:11:52","modified_gmt":"2025-10-29T17:11:52","slug":"so-you-think-its-time-for-a-social-media-intern","status":"publish","type":"post","link":"https:\/\/www.bennett-travel.com\/blog\/2022\/12\/so-you-think-its-time-for-a-social-media-intern\/","title":{"rendered":"So You Think It\u2019s Time for a Social Media Intern"},"content":{"rendered":"

Keeping pace with the ever-changing, always posting lives of your program. Your performance group’s social media is essential when promoting your program.<\/p>\n

The world of social media continues to grow and engrain itself into our everyday lives. The introduction of social media accounts by all the major entertainment industries keeps us up to date and informed across all platforms. The marching arts are opening the curtain to their process in hopes of engaging new members while keeping their supporters and students informed. The Easley HS Band<\/a> (SC), realized the need for a social media presence several years ago and continues to use various platforms to build, publicize and get attention for their programs.<\/p>\n

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2021 Rehearsal shot used for a Facebook post<\/figcaption><\/figure>\n
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Rick Langdale Jr, Director of Bands at Easley HS has been building awareness for his programs for several years. \u201cOur social media platform is a way to communicate to our stakeholders but so much more. We are able to showcase what we already know about the performing arts [while] bringing that showcase to the masses,\u201d he said. Langdale has been with the program for eight years, the last six as director. <\/p>\n

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Twitter profile for Easley Bands<\/figcaption><\/figure>\n
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The program, since Langdale arrived, has consistently used Twitter<\/a> and Facebook<\/a> for posts. A few years ago, he felt the students were responding more to Instagram<\/a> posts and messages rather than emails and texts. Parents along with community members gravitated toward Facebook for updates. Langdale said, \u201cI realized that there is a level of artistry that is needed and we could accomplish sharing information but also [share] the vision and strengths of our program \u2013 the band family.\u201d<\/p>\n

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Facebook post promoting Spring Camp utilizing many hashtags<\/figcaption><\/figure>\n
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\u201cBuilding a positive experience is a benchmark of a successful program,\u201d said Langdale. The social media program at Easley has been about documenting the process and then celebrating the process. \u201cThink back to the days when there were scrapbooks, clippings and pictures for organizations. Social media, for better or for worse, has replaced that process and we have moved from scrapbooks to social media,\u201d Langdale said.<\/p>\n

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“I am a firm believer in what gets celebrated, gets repeated.”<\/p>\n